Video for business is suffering from the blessing and curse of “do-it-yourself” mentality. Many people see being able to buy an HD video camera and computer capable of editing at your local electronics store as a blessing. But I believe people mistakenly run for the technology or a cheap external resource in the misguided belief that video is nothing more than pointing a camera at something, implying that an experienced craftsman such as myself should be worried about all this so-called new competition. Well, that makes about as much sense as saying that all seasoned carpenters should fear for their livelihood because Lowe’s is selling cheap hammers.
In my day, equipment and resources were so expensive that you got into this field only if you were serious. And before any equipment or resources were applied, you had to develop a very solid story and plan on paper so that you could be extremely efficient with those resources, making the most of every second in front of the camera. I think that’s what gives people from my era an edge. We’re about the craft, not the technology.
Here are some facts that should help those thinking about video avoid putting their brand at risk and avoid wasting time and money by knowing what to ask about HOW their video will be shot:
Makeup is essential. For most people, speaking on camera is not within their comfort zone. And being worried about looking foolish only serves to ratchet up the stress level, resulting in looking sweaty and nervous. A professional makeup artist worries about your appearance (sweat, flyaway hair, tie and jacket straight, etc.) so you don’t have to, allowing you to concentrate on what you’re saying while looking calm, cool and collected.
This posting is based on the original article written by Warren Leppik published on March 2, 2015: “All video is not created equal”. If you’re keen to start harnessing the power of video, please call me at 416-698-3858 ex 3 and I will send you my whitepaper: “11 ways video can both save and make you money”
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